Why We Started Collably

Raymond Jestone
July 12, 2026 · 4 min read

Every student in Tanzania carries the same quiet fear. You go to class, you pass your exams, you do everything you are supposed to do, and still, somewhere in the back of your mind, you know: nothing out there guarantees you a job when you finish.
The experiment at CIVE
It began at CIVE, the College of Informatics and Virtual Education at the University of Dodoma. As a group of students we had one simple argument: it is not guaranteed that we will get jobs out there. So instead of waiting to hit that reality, why don't we try to start tech businesses while we are still at college?
The logic was simple. Look around the room. One of us can code. One is good at UI/UX design. One is a graphic designer. One has ideas in marketing. These are exactly the skills that companies hire for, the same companies we would soon go begging to for jobs. So why not put those skills together ourselves?
The plan: start a bunch of projects. Every time a project needs a marketer, we have one. Every time it needs a programmer, we have one. Programmers code, marketers market, designers design, just like in a real company, except nobody here is anybody's employee. Whatever we achieve belongs to all of us.
And we had nothing to lose. If even one project landed, that could be all we ever needed. If none landed, every one of us would still walk away with real experience. Not a portfolio compiled for the sake of having a portfolio, but real work, built in a team, trying to solve real problems. Plus all the things you could never learn in class, like how do you actually build a company.
It didn't work
We will be honest about this part, because it is the most important part of the story.
Most of the students who joined were finalists. They were about to leave the university, and the pressure on them was real. They needed something that could pay off quickly, and a long experiment with no guaranteed outcome was a hard thing to commit to. One by one, they moved on.
The students who actually had time ahead of them mostly didn't join at all. Maybe they hadn't felt the pressure yet. Maybe nobody had told them how hard it really is out there to get a job with nothing but class attendance to show for it.
And there was a harder lesson waiting for those of us who stayed. When it came time to actually execute, we discovered that building demands much more than claiming a skill. Some of the skills in the room were shallower than we thought. And beyond skills, building takes motivation, purpose, resilience, a builder's mentality. None of that appears overnight, and not all of us had it.
The idea was right, But the Approach
That failure could have been the end of it. Instead, it became the foundation of everything Collably is today.
Because the thinking still held. Students building together, while still in school, when the risks are low and there is almost nothing to lose, is still the best preparation for life after graduation that we know of. What was wrong was assuming that young people already have what it takes, and starting at the very moment the pressure is highest.
So we rethought it. What if the same model started much earlier? Reach students in secondary school and A-Level, not to demand that they build from day one, but to grow them inside that culture. Instill the mindset, the habits, and the practical skills it actually takes to build something. So that by the time they reach college, they are ready, and college becomes a search: years of spare time to experiment, project after project, team after team, until something sticks.
And here is the beauty of it. Even if nothing ever sticks, you lose nothing. You leave school with real skills, real experience, a portfolio of work that tried to solve real problems, and a network of people who know exactly what you can do. You know a friend who can code. A friend who can design. A friend who can stand up and speak. And they know you. That network alone can pay off for the rest of your life.
What Collably is today
Collably is that idea, opened up to everyone. A community where any young Tanzanian, at any level, can acquire practical skills, find people worth building with, and start building while still in school. Our dream is thousands of independent teams inside this community, learning what they love, exploring different paths, and experimenting until something works.
We are not promising that your first project will succeed. It probably won't. Neither will your second, and maybe not your third. What we promise is a place where trying, failing, and trying again costs you almost nothing, and teaches you almost everything.
The best time to do that is before graduation. That is why we started Collably.
"BUILDING FUTURES TOGETHER"
(Our Motto @collably)

Written by
Raymond Jestone


